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1. |
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Brand Portfolio Strategy
David A Aaker
Häftad. Simon & Schuster, USA, 2020.
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2. |
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Aaker on Branding
David Aaker
Häftad. Morgan James Publishing llc, USA, 2014.
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3. |
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Strategic Market Management
David A Aaker, Damien McLoughlin
Häftad. John Wiley & Sons Inc, USA, 2010.
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4. |
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Building Strong Brands
David A Aaker
Häftad. Simon & Schuster Ltd, Storbritannien, 2010.
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5. |
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Consumerism, 4th Ed.
David A Aaker
Häftad. The Free Press, USA, 1982.
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6. |
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Brand Equity & Advertising
David A Aaker, Alexander L Biel, Alexander Biel
Häftad. Psychology Press, USA, 1993.
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7. |
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Spanning Silos
David A Aaker
Inbunden. Harvard Business School Press, 2008.
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8. |
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Strategic Market Management
David A Aaker, Christine Moorman
Häftad. John Wiley & Sons Inc, 2021.
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9. |
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Brand Portfolio Strategy
David A Aaker
E-bok. Free Press, 2009.
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10. |
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Strategic Market Management
David A Aaker, Christine Moorman
Häftad. John Wiley & Sons Inc, 2024.
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11. |
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Strategic Market Management
David A Aaker, Damien McLoughlin
Häftad. John Wiley & Sons Inc, USA, 2007.
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12. |
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Creating Signature Stories
David Aaker
Häftad. Penguin Portfolio, Storbritannien, 2021.
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13. |
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Brand Relevance
David A Aaker
Inbunden. Jossey-Bass Inc.,U.S., USA, 2011.
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14. |
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Brand Relevance
David A Aaker
E-bok. Wiley, USA, 2010.
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15. |
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Brand Relevance
David A Aaker
E-bok. Wiley, USA, 2010.
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16. |
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Developing Business Strategies
David A Aaker
Inbunden. John Wiley & Sons Inc, Storbritannien, 2001.
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17. |
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Marketing Research
David A Aaker, V Kumar, Robert P Leone, George S Day
Häftad. John Wiley & Sons Inc, 2012.
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18. |
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Three Threats to Brand Relevance
David A Aaker
E-bok. Wiley, 2013.
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19. |
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Three Threats to Brand Relevance
David A Aaker
E-bok. Wiley, 2013.
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20. |
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Marketing Research
V Kumar, Robert P Leone, David A Aaker, George S Day
Häftad. John Wiley & Sons Inc, 2020.
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